Firestone Partners With Nile Projects for Customer Engagement

Firestone, a successful venture of Bridgestone announced that to boost customer experience, the company has partnered with Nile Projects and Trading Company to launch an exclusive scratch and win campaign for customers in Egypt.

Firestone claims that the promotion is done as a global effort to engage its customers and maintain continuity of business amid the challenging times brought by the COVID-19 pandemic.

The partnership ensures that the customers will be able to receive free products such as wireless speakers, LED TV's sportswear if they purchase at least four tyres from one of the best products of Firestone named Multihawk brand sized 13 to 14 inches which is popular for its superior dry braking abilities and stability while driving through corners. Customers buying the Roadhawk brand which is known for providing a comfortable ride and stability gets a chance to win special gifts. This offer exists for customers buying the Roadhawk brand with sizes above 15 inches.

Stefano Sanchini, Regional MD, Bridgestone MEA, mentioned that safety is the main priority of the owners. Replacing tyres of their vehicles can be a tough task since its the pandemic period. The company encourages the customers to continue investing in quality products and look out for the best options to save money. Firestone understands the concern of the customers which is why they have focused on giving ideal options in the medium segment tyre with the help of offers.

Also See:Volkswagen ID.3 EV Gets Bridgestone's New ENLITEN Tech

Stefano Sanchini, Regional MD, Bridgestone MEA

Sanchini added,“Our ‘scratch and win’ campaign with Nile Projects is a testament to our commitment to ensuring our customers enjoy the best benefits of buying quality tyres by gaining value-added items as well as value for their money especially at this time, while enhancing their driving experiences, comfort and safety. In addition, Firestone constantly showcases a range of tyre brands for passenger cars, especially during the summer months, such as those that are highly applicable to small sedans.”\

The company provided awareness that the tyre purchase must be made thoughtfully because there is a necessity for replacing all four tyres at once for optimum performance and handling. Firestone reminded the vehicle owners to check the tread wear and to see if it has gone beyond the safe driving limits which is generally 1.6mm. They further added that uneven tyre wear patterns could be a sign of other problem with the tyres equipped in the vehicle.

Also See:Bridgestone Expands Its Services Including EV Products

About Firestone:

Firestone has been known as one of the leading tyre manufacturers in the global scenario due to its impressive traction abilities in extreme conditions. The manufacturer is known for producing tyres of superior quality and provides the best performance and safety. The tyres produced by the manufacturer comes in an affordable range perfect for medium-sized cars.

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