Tyre manufacturing legend Bridgestone Corporation has launched a new brand identity that is its business strategy for the mid-long term, aiming to become leaders in the the sustainable mobility sector.
Shu Ishibash, Global CEO of Bridgestone corporation carries the company's new ideas and tyre solutions in its journey towards future. The company unveiled the "Solutions for your journey" title to start a different kind of venture.
Bridgestone mentioned that their future plans include offering more varieties of tyre and diversified products towards the beginning of 2050. Bridgestone is currently working on the completion of their new corporate office in Adelaide, state office and warehouse in Victoria.
Bridgestone's new business strategy is based on a medium to long term development which is focused on three main goals;
- Sustainability as a competitive advantage.
- New platform for mobility ecosystem.
- To find growth in the mobility solutions.
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Bridgestone's new platform is called Bridgestone Tyre and Diversified Products as a solution or simply Bridgestone T&DPaaS.
The first product to be launched under this new platform is the Eco-friendly Turanza Eco Tyre that consists of the Enliten Technology, constructed specially for the Volkswagen ID.3 Electric vehicle which is being produced in Germany.
Bridgestone claims that the Enliten technology suits the EV demands. The tyre is 20 percent lighter than a conventional tyre and has 30 percent lesser rolling resistance which is ideal as the car becomes lighter and helps in better battery life.
The tyre is made to suit 18, 19 and 20-inch wheels and has the run-flat technology which further reduces the weight by excluding the need for a spare wheel.
The tyre is truly sustainable as the Enliten technology uses lesser raw materials that is 2 Kg less than what is used for the construction of a conventional tyre.
Mr Ishibashi said: “The introduction of Bridgestone’s ‘Solutions for your journey’ tagline signals our company’s ongoing transformation to the world and communicates our long-term vision to be a sustainable solutions company.”
“We consider this moment to be a ‘Third Foundation (Bridgestone 3.0)’ in our company’s history, with the ‘Original Foundation (Bridgestone 1.0)’ being in 1931 when Bridgestone was established in Tokyo.
