Global tyre manufacturer, Bridgestone and NHL Nashville Predators has signed a deal to place Bridgestone's "B Mark" logo on the NHL Predators' home and away helmets for the 2020-21 season.
"Our relationship with the Nashville Predators and Bridgestone Arena is a source of great pride for our company," said Philip Dobbs, the chief marketing officer for Bridgestone Americas. "Both sides have been working together to find creative new ways for our long-standing partnership to drive brand and business value in a challenging environment and this first-of-its-kind activation is a result of that collaboration."
"Being the outstanding partner Bridgestone Americas is for the Nashville Predators, we continue to work to find ways to deliver the full value of their commitment to the organization," added Chris Junghans, the chief revenue officer for the Nashville Predators. "With the league's help, we were able to find another avenue to accomplish this in a unique season."
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The announcement comes a year after Bridgestone extended its naming rights agreement with the team and Bridgestone Arena, which is located across the street from the company's headquarters in downtown Nashville. That deal was formed in 2010 and is set to run through 2030.
“Our partnership with Nashville Predators and our association with this world-class arena continues to be great sources of pride and positive exposure for the Bridgestone brand,” said Gordon Knapp, CEO, and president, Bridgestone Americas. “Extending our relationship for the next eleven years represents the longest sports partnership commitment in our company’s history, which is a reflection of our belief in the Middle Tennessee community and the incredible vision of our hometown hockey franchise.”
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About Bridgestone Arena
Serving as the home for numerous national and international events, Bridgestone Arena has the distinction of being one of the busiest venues in the United States since the doors first opened in 1996, hosting more than 23 million guests during that time. The NHL's Nashville Predators have been the primary tenants of Bridgestone Arena since 1998 and boast one of the most unique game atmospheres in the NHL. The list of acts that have called the 2017 Pollstar and IEBA Arena of the Year home is lengthy and includes the Country Music Association Awards; the Country Music Television Awards; and the SEC Basketball Tournament through 2035.
About the Nashville Predators
The Nashville Predators became the National Hockey League's 27th team on May 4, 1998 and have evolved from a young expansion franchise into a staple of the Middle Tennessee community in the 20 years since. The team strives each season to reach its One Goal: becoming a Stanley Cup Champion hockey team while making Bridgestone Arena the number one sports and entertainment venue in the United States. With One Goal in mind, the team has seen historic success the past three seasons, advancing to the Stanley Cup Final in 2016-17, winning the President's Trophy and Western Conference regular-season title in 2017-18, and claiming its second consecutive Central Division title in 2018-19.
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