Global tyre maker Bridgestone India confirmed that they have made a strategic investment in a start-up named Fleeca India, a tyre management services company based in Jaipur.
'Fleeca India' presents digital business solutions to fleet owners or operators which will increase efficiency of tyre management. Bridgestone India mentioned that the domestic market is growing and is fast evolving into fully-fledged technological leaders. At this juncture, Bridgestone and Fleeca India believes that digital technologies and mobility solutions has greater significance in the new age and in this context, is trying to work with changing customer preferences.
According to Bridgestone, Indian fleet operators require tyre management services based on digital applications that provides features like 'Pay per KM' models. This helps the fleet owners to maximise the total cost of ownership of their operations. Fleeca India has the expertise in offering such solutions to its customers.
Parag Satpute, MD, Bridgestone India: "Tyre management as a service is still in its nascent stage in India; however, customer preferences are changing. Traditional business models are being disrupted and overall the mobility segment is undergoing a rapid change. We at Bridgestone India are focussed on pioneering new business models and strengthening our solutions business to accelerate our growth plans. This investment will enable us to create higher value for our customers in India and help them improve the return on investments."
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Such tyre management services help in monitoring the entire lifecycle of the tyre that is right from the day of their fitment towards the end-of-life. The solutions which are provided by Bridgestone and Fleeca India consists of efficient management technology which will help increase tyre life leading to greater savings by fleet owners.
Tikam Jain, founder and CEO, Fleeca India: "It is indeed a matter of honour to have Bridgestone India, a global leader in sustainable mobility and advanced solutions is investing in Fleeca India. It is a reflection of the confidence that Bridgestone India has in our product offerings."
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Currently Fleeca operates in 17 states with more than 450 Fleeca Centers. Bridgestone believes that this investment on Fleeca india will further strengthen their existing service infrastructure as they could depend on the existing infrastructure that Fleeca India possess. This will ultimately help Bridgestone India provide better tyre services across national highways.
