Yokohama Tyre’s New Consumer E-Store Is Open For Business

Yokohama Tyre has partnered with Tangerine Promotions on a new, consumer e-store filled with fresh Yokohama-branded gear. The e-store, located at is now open for business. Products on the new site include Yokohama merchandise and apparel for men, women and children.

“The consumer demand for Yokohama-branded items continues to grow,” said Alan Holtschneider, Yokohama’s director of marketing. “That’s why we’re excited about the launch of the new Yokohama e-store and the innovative promotional products that will appeal to both an automotive enthusiast audience and our loyal customers as well. The new and improved selection of products on the easy-to-use site has been entirely updated and is much wider than before, offering something for everyone.”

“We are excited about the opportunity to create branded merchandise that will help unleash the power in the Yokohama Tyre brand,” said Matt Whiteley, head of sales for Tangerine Promotions. “Yokohama Tyre has a loyal following of dedicated fans who are eager for merchandise that lives up to the Yokohama name, and we intend to reward them with apparel and merchandise that they can be proud of.”

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About Yokohama Tire Corporation

Yokohama Tyre Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tyres since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tyre Corporation is a leader in technology and innovation. The company’s complete product line includes tryes for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit Yokohama's official website.

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Yokohama is a strong supporter of the tyre care and safety guidelines established by the U.S. Tyre Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tyre Care & Safety” section at

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