The Yokohama Rubber Co. Ltd. announced that its ADVAN Sport V107 has received technical certification as original equipment on Mercedes-AMG’s new SUV, the GLB 35 4MATIC, which went on sale in Europe in December 2019. The GLB 35 can be outfitted with 21-inch 255/35ZR21 98Y size “ADVAN Sport V107” tyres.
“ADVAN Sport V107” tyres are the ultimate high-performance tyres in Yokohama Rubber’s premier ADVAN brand. The version of the “ADVAN Sport V107” that received technical certification for use on the GLB 35 was jointly developed with Mercedes-AMG to achieve the superior dry and wet performance required by SUVs.
The tyre’s superior wet performance, achieved by adjusting the tread pattern’s groove area and using a specially developed compound, has earned the EU labeling system’s highest “A” grade. In addition, its structure and compound have been fine-tuned to deliver the superior handling and steering stability that are indispensable for high-power premium cars. In recognition of the tyre’s high standard, its sidewall bears the automaker’s “MO1” mark of approval.
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The consumer tyre business in Yokohama Rubber’s new three-year (2021–2023) medium-term management plan, Yokohama Transformation 2023 (YX2023), aims to maximize the sales ratios of high-value-added YOKOHAMA tyres, namely the global flagship ADVAN brand, the GEOLANDAR brand of tyres for SUVs and pickup trucks, and various winter tyres. One of the key initiatives being implemented under this strategy is the expansion of ADVAN and GEOLANDAR tyres as original equipment on new cars.
Established in 1917, the Yokohama Rubber Co., Ltd., opened its Hiranuma Plant in Yokohama in 1920 and began selling Japan’s first corded tyre, the Hama Town Cord, a year later.
After World War II, in 1950 Yokohama Rubber opened its Hiratsuka Factory, which remains one of the company’s core manufacturing facilities. Responding to diversifying needs during Japan’s postwar reconstruction, Yokohama Rubber developed not only tyres and belts but a wide variety of products and grew into a comprehensive rubber products manufacturer.
Yokohama Rubber has a history of pioneering that has kept it at the forefront of its industry throughout its more than 100-year history. Since its foundation, Yokohama Rubber has continually accepted new challenges, thus ensuring its position as an industry leader.
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