IPL Team Mumbai Indians continues its long term association with its official partner, Usha International and further, it has pulled in Balkrishna Industries Ltd.-BKT Tyres as the official tyre partner for IPL. “We are pleased to continue our association with Usha International and BKT Tyres. We have always believed in having long-standing relationships with our brand partners and our association with Usha and BKT Tyres reflects the faith and commitment vested in each other by both brands over the course of all these years, " Mumbai Indians spokesperson stated.
Everyone at Usha and BKT tyre is proud to be the official partners for Mumbai Indians and IPL as a whole. Said an official
The Usha logo will be seen on all the caps and helmets of the Mumbai Indians team players. It is said that the logo will be showcased on the mat during the match toss. The humongous stadium will feature a massive LED display which will present the logo and there are perimeter boards across the stadium which is said to display the logos of the partners in certain intervals of the game.
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Interestingly, this year, due to the uncertain conditions brought about by COVID-19, there are restrictions which is why the board has focused on creating a virtual environment to let people experience the "brand engagement" in the game. Also, people can now interact with the players through a contest taking place whenever there is a Mumbai Indians match, However, the interaction will be strictly limited to a virtual medium. The winner of the contest gets to talk with their favorite MI players.
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For Rajiv Poddar, joint managing director, BKT Tyres, cricket is a game that is greatly loved and followed all over India. "We believe in building legacies and in the fruits of hard work and tenacity, which is resonated through all of our international sports partnerships. We are truly proud to be associated yet again with an iconic team that has created such a name for itself in the sport and reflects our great belief in excellence and persistence", he added.
Usha International has been Mumbai Indian's official partner for the eight consecutive years, while BKT tyres is the team's official tyre partner for the second consecutive year.
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