Tottenham Hotspur and its Official Tyre Partner, Kumho Tyre, has announced a long-term extension of its cooperation with the club. The Club and the Korean tyre maker have renewed their excellent collaboration, which started in 2016.
Kumho Tyre will deliver the Club's popular matchday player mascot programme, which was replaced with an award-winning digital offering for young fans during the Covid-19 epidemic, as part of the restored agreement. In addition, Kumho Tyre will continue to have a strong presence on the in-stadium LED advertising system, leveraging the Club's global reach to assist boost brand awareness.
Tottenham Hotspur will also help Kumho Tyre's CSR initiatives by generating player-related material focusing on tyre safety, as well as other co-created digital projects to increase fan engagement.
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Kumho Tyre, founded in 1960 in South Korea, is one of the world's largest tyre producers, selling approximately 60 million tyres annually in 180 countries.
Todd Kline, Chief Commercial Officer of Tottenham Hotspur, said: “We have built a fantastic relationship with Kumho Tyre over the last five years. We look forward to continuing to help elevate the Kumho Tyre brand and business through our growing global fanbase with a series of exciting collaborations.”
“Kumho is thrilled to continue its partnership with Tottenham Hotspur, a renowned club in the world-famous English Premier League,” said Tony Gang- seung Lee, senior vice president of global marketing at Kumho Tire Co., Inc. “We will use this extended partnership to enhance our brand recognition in global markets including the United Kingdom and aggressively engage in efforts to turn our business into a premium brand.”
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Catalina Kim, CEO of Catalina and Partners Ltd., which has been responsible for this deal since the outset on behalf of Kumho Tyre and Tottenham Hotspur, added: “We are delighted to see the continued success of this relationship. We look forward to collaborating with them both.”
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