Cooper Tire & Rubber Company has announced its new Discoverer Rugged Trek tyre is now available for dealer orders. The Discoverer Rugged Trek is an all-season truck and SUV tyre made for off-road adventuring while offering outstanding on-road performance for everyday use. Boasting a long-lasting warranty of up to 60,000 miles, the Discoverer Rugged Trek offers the best of both worlds for the off-road hobbyist and daily commuter.
Building on this duality, Discoverer Rugged Trek offers drivers a choice between two unique upper sidewall designs, one on each side of the tyre, allowing for a customized look. Both sides offer long, deep cleats for off-road traction, as well as bold, black raised lettering in every size - a first for any Cooper tire line on the market.
"We're excited to bring the Discoverer Rugged Trek to our dealer network because we know how long consumers have been looking for a tyre just like this," said Michiel Kramer, Executive Director, Product Marketing for Cooper Tire. "It gives consumers the freedom to go anywhere, with excellent traction when they venture off the beaten path while still offering a smooth ride to work on Monday morning."
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When on the highway, Discoverer Rugged Trek utilizes Whisper Grooves that block the rush of air through the tyre, helping to eliminate noise at high speeds. To improve overall stability and control, Discoverer Rugged Trek employs Cooper's Stable Trac Technology: omni-directional, micro gauge siping that enhances traction on roads and rough surfaces. The tyre also features a unique pattern that keep rocks and stones out of the tyre and on the trail where they belong.
"It has all the hallmarks of an aggressive off-roading tyre, with a strong grip, deep treads and an aggressive upper sidewall design" said Kramer. "Drivers don't typically associate that kind of tyre with long-distance road trips and quiet highway drives, but Discoverer Rugged Trek is designed to take on both jobs with ease."
Manufactured at Cooper's Texarkana, Ark., and Findlay, Ohio plants, the Discoverer Rugged Trek is now available for dealers to order through their local Cooper Tires sales representative
About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company (NYSE: CTB) is the parent company of a global family of companies that specializes in the design, manufacture, marketing and sale of passenger car, light truck, medium truck, motorcycle and racing tyres. Cooper's headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design operations within its family of companies located in more than one dozen countries around the world. For more information on Cooper.
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