Bridgestone struck an agreement with AL Nasr Automotive Manufacturing, along with its long-time local partner Nile Projects & Trading, to complete the test phase of new electric vehicles in Egypt. The trial operating plan will include Cairo and Alexandria, with a maximum of 13 electric vehicles with a range of 30,000 kilometres being tested annually for public test drives.
Bridgestone will provide tyres, while Nile Projects & Trading subsidiary Fit and Fix Network will support the trial test phase's success by ensuring the electric vehicles' durability and providing high service quality. It also intends to resurrect Nasr's national pride brand, support the Egyptian government's efforts to make Egypt a hub for electric vehicles in North Africa, and encourage more people to take safe road journeys.
Nile Projects' Fit and Fix network, an Egypt-based vehicle service company, will provide a wide range of expert automotive services for the EVs, which will be available through its more than 40 outlets to ensure safe and comfortable driving. Bridgestone's goal to drive the industry toward sustainability by cutting fuel usage and reducing carbon emissions is reflected in this relationship.
Stefano Sanchini, Regional Managing Director, Bridgestone MEA, said: “We are excited to be working in this project with our partners Nile Projects & Trading and AL Nasr in providing quality tyres for their trial test phase of electric vehicles. This is a step we are taking to support safe and secure mobility while contributing to the realization of a carbon-neutral society. This signifies our commitment to developing mobility solutions and innovations that are safe and sustainable.”
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Hani EL Kholy, Managing Director, AL Nasr said: “We have been actively promoting the adoption of electric vehicles in line with the government’s vision of transitioning to this mobile innovation. The partnership with global tyre manufacturer and mobility solutions provider Bridgestone aligns with Presidency directives to localize the manufacture of vehicles used for clean energy.”
Bridgestone is transforming into a sustainable solutions firm, delivering social and customer value as part of its Sustainability Business Framework implementation. Bridgestone's midterm business objectives include sourcing more than 50% of its power from renewable energy by 2023, in keeping with its mission of "Serving Society with Super Quality."
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