Yokohama announced that the company has signed a multiyear Official Global Tire Partnership agreement with Chelsea Football Club of English Premier League.
The new agreement takes effect from July 2020, after the current Official Shirt Partnership with Chelsea FC expires this June. The new agreement will enable Yokohama Rubber to continue using Chelsea FC in its tire sales promotion activities as it targets sales expansion.
Yokohama entered into a five-year Official Shirt Partnership agreement with Chelsea FC in July 2015, enabling it to display its logomark on Chelsea's official shirt and in the FC's stadium. The tire maker also has been privileged to have Chelsea players and managers appear in its marketing materials and at special events. The new Official Global Tire Partnership agreement will enable Yokohama Rubber to continue its special relationship with Chelsea FC, including having Chelsea players and managers appear in marketing materials and special events.
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“The signing of a new Official Global Tire Partnership agreement will support Yokohama Rubber's continued efforts to raise global awareness of the Yokohama Tires brand,” the company said in a press release.
About Yokohama India: Yokohama India Pvt. Ltd. is a 100% subsidiary of The Yokohama Rubber Co., Ltd. Yokohama Rubber Company has already completed the 100th year of its establishment in 2017 and decided to foray into Indian market in 2007. India being one of the fastest growing automobile markets made Yokohama India to start its 1st manufacturing plant in November 2014 and achieved the milestone figure of 1 millionth tyre production in the year 2016. Further in April 2020, addition to the current capacity is lined-up to be operational in response to increased demand for Yokohama Tyres. For further details please visit www.yokohama-india.com.
