Tyres have evolved far from what it was decades ago. Today tyres are of different types such as pneumatic tyres, smart tyres etc. It is an absolute necessity to have tyres on vehicles. Imagine if tyres were not invented, there would not have been any mobile machinery. The importance of tyres have gradually become unappreciated even after it being an obvious statement of purpose and performance.
It is clear that tyres play a huge role in placing the power of a vehicle onto the tarmac and one would require supreme tyres to enhance the performance of a vehicle. This is where the CEAT SecuraDrive comes into action. The CEAT SecuraDrive has been created to provide supreme performance and most importantly to regain the importance of tyres during an era where performance matters.
In another news, Ceat Tyres has considered and made Aamir Khan as its brand ambassador. The tyre manufacturer has signed a two-year deal with the Bollywood actor for different campaigns across media platforms.
"I am proud to be associated with one of the most respected brands in India. When Ceat reached out to me for this campaign, I instantly connected with the idea and completely fell in love with the script. Playing the character of a dummy was a unique experience and I thoroughly enjoyed the shoot. I am looking forward to an exciting journey with Ceat Tyres," Aamir Khan said on his association with the tyre manufacturer.
"We at Ceat have always believed in our vision of 'making mobility safer and smarter every day'. The launch of our new campaign articulates the same for our premium sedans and compact SUVs tyre range. The central idea is to highlight the importance of using credible, reliable and durable tyres as against using any 'dummy' tyre. We are delighted to have Aamir Khan on board for this campaign as he perfectly embodies Ceat's core values of integrity, passion, perfection and innovation," Ceat Tyres Chief Marketing Officer Amit Tolani said.
"With one of the best actors in the industry, associating with one of the best tyres in its segment, we believe we have a winning combination at hand. IPL offers an ideal opportunity for us to connect with our customers as it is one of the most widely watched events in India with a massive viewership," Tolani added.
About CEAT SecuraDrive:
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The Securadrive is designed to provide superior wet and dry braking. The tyres will keep everyone safe while you enjoy the thrill of speed. The Securadrive range after proving successful in the European markets has now been adapted to India. Its optimized tread pattern ensures lower tyre noise thereby providing a Safe and Comfortable drive even at higher speeds.
The Secura Drive comes in 9 different sizes. The smallest tyres offered by CEAT in this series is sized 175/60 R15 which is suitable for vehicles such as the Hyundai Xcent, Nissan Micra, Renault Pulse while the largest tyres are sized 215/60 R16 is suitable for vehicles such as the Maruti Suzuki Vitara Brezza, Skoda Yeti, Toyota Camry.
The wide longitudinal groove channels seep away the water from the contact patch enabling resistance to aquaplaning. The chamfered shoulder blocks assist the driver to corner with confidence even in wet weather conditions. The tread pattern ensures sufficient comfort and reduces the tyre noise resulting in a smooth ride.
The innovative tread compound and robust construction minimize tread wear and the tread pattern offers confident wet and dry grip performance. The deep grooves provide channelling of water away from the contact patch which results in maximum resistance to hydroplaning.
The tyre has the capability to withstand the stress of speed rating H (210 km/h) and V (240 km/h) to match the standards of premium sedans.
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