TVS Eurogrip goes digital with the launch of an e-ordering facility in its retailer app called 'TVS Eurogrip Bandhan'.
TVS Srichakra, one of India's largest manufacturers of two- and three-wheeler tyres and off-highway tyres has now taken its subsidiary, TVS Eurogrip online with the launch of an e-ordering facility called 'TVS Eurogrip Bandhan' within its retailer app. The app is available on both Android and iOS platforms.
According to TVS, this latest addition in the app aims to provide a comprehensive e-commerce experience with features that will help retailers in placing and tracking orders.
TVS stated that retail partners can now utilise the app to see the entire range of TVS Eurogrip products and accordingly place their orders online with their respective distributors.
With the government making sure that social distancing becomes a norm for businesses, TVS has also come up with 'Contactless Ordering' to facilitate ease of business for its retail partners.
In addition to providing reward points on orders, TVS said that it will also run exclusive offers and promotions for retail partners who use the app to place orders.
Commenting on the announcement, P Madhavan, EVP - Sales & Marketing, TVS Srichakra said, "Digitalisation has been at the core of our sales strategy. We launched the TVS Eurogrip Bandhan app last year to enable loyalty programmes and majority of our retail partners are already well versed with it. The 'Click-to-Order' feature that we are now launching is an industry first and will enable our retail partners to place orders at their convenience and not necessarily wait for a salesman visit. We have built-in new exciting features to make the process more user friendly for our trade partners. This contactless ordering process will be particularly handy in the coming few months when travel of salesmen across territories may be an issue owing to Covid-19 restrictions."
Ajanthan of K K Automobile - a Retailer from Neyveli in the Cuddalore district said, "I am happy with this new feature in the Bandhan app as it is very convenient to place orders. This new provision now allows me to browse the entire product range, and order as per my requirement. This is a very engaging experience."
