Leading Indian 2 and 3 wheeler tyre manufacturer, TVS Eurogrip launches integrated marketing and ad campaign in 2021 that focuses on how TVS Eurogrip has a safe and premium range of tyres for India.
The manufacturer says that, through this campaign, they would like to thank the two-wheeler riders who have entrusted them in the company's venture to create safe and premium tyres. The tyre maker is proud of each rider who has unwavering trust in the company and its superior tyre range.
This campaign was lifted and taken into serious consideration, all thanks to the insight that the consumers provide from time to time. The tyre maker believes that it is high time that riders who experience difficulties and uncertainty while encountering turns must be given a solution. Be it city riders or seasoned riders, TVS Eurogrip believes that through this 2021 ad campaign, they could help riders with an efficient pair of tyres which makes a whole lot of difference in the ride quality and safety.
Their latest creation for the ad campaign is a film which consists of many different montages of "Turns" an Indian rider has to encounter- Turns which everyone normally encounters on highways, twisting roads around mountains but also the unforeseen circumstances which are not expected while encountering a normally seen turning.
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The TVS Eurogrip 2021 ad campaign has been successful in showing many critical situations in a viewer-engaging manner which also brings alive the many kinds of situations that an Indian rider has to go through. The real charm is the experiences of various two-wheeler riders showed to a wide variety of audience regarding their encounter with unforeseen diversions, riding through twisties as well as narrow lanes, and the thrill of riding mountain roads.
Speaking on the occasion, Mr. P. Madhavan, EVP – Sales & Marketing, TVS Srichakra Limited, said, “Staying true to our brand mission of providing the new age millennial rider with specialist tyre technology for his two-wheeler, we have picked an insight that we believe every rider can relate to. The Indian rider is posed with many twists and turns during his daily as well as occasional rides.
"We are excited to showcase how our wide range of tyres give riders the confidence and assurance that they need while taking those unforeseen turns, or when riding through a winding road. We are bringing the campaign idea alive through an impactful integrated marketing campaign.”
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Commenting on the campaign, Rajiv Chatterjee, Chief Business Officer – Tilt Brand Solutions says “During the investigative steps for this campaign what we realized from consumers was that the moment of truth for any rider is at a turn. It is on a turn when the rider gets that split second of doubt and perhaps one of the very few moments when they actively think of the tyre. This is the moment we wanted TVS Eurogrip to own and thereby play a genuine role in the customer’s life. We especially feel happy in having been able to identify and convey a functional benefit that is geo-culturally relevant”
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