Toyo Tyres are to become the official Tyre Partner and kit sponsor of the Premiership Rugby Union side ‘Leicester Tigers’ for the 2020/21 and 2021/22 seasons.
Sarah Curtis -UK Marketing Manager said: “Toyo Tyres are excited to be joining the Leicester Tigers as their Official Tyre Partner. Our company philosophy of challenging ourselves to exceed expectations fits perfectly with the values of Leicester Tigers in Premiership Rugby. Having Toyo Tyres associated with such a high performing sport brand, will provide visibility to a wider audience who reflect our passion for challenge and success.”
As part of the partnership with the club, the Toyo Tyres logo will feature on the back of the home and change playing kit from 30th January against Sale Sharks in the 2020/21 season. Along with this there will be other branding benefits at Mattioli Woods Welford Road, such as pitch side advertising boards.
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“We’re delighted to welcome Toyo Tyres to the Rugby Club as our first Official Tyre Partner.
Not only do they share the same values as the Club, given their Japanese heritage, it also highlights both the reach and prestige of the Tigers brand in those nations who recognise both the value and love of our beautiful game.”
“As such we are really looking forward to working with them closely both here in the UK and in Japan moving forward and look forward to being able to showcase these activities to supporters in the near future.”
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For over 40 years, leading tyre manufacturer, Toyo Tyres has stood for innovation, quality, performance and excellent service in Australia. Today, Toyo Tyres offers a complete selection of premium replacement tyres for nearly every make and model, manufacturing the highest-quality tyres for high-performance cars, family and luxury vehicles, SUVs and 4x4s, light trucks, and for trucks and buses. The complete is also recognized for its environmental sustainability efforts.
