RALSONS (India) Pvt. Limited, owners of the Ralco brand launched the innovative and eco-friendly -- Ecoracer Tyre for 2-wheelers at the Auto EXPO 2020. As the brand's slogan suggests, the launch of the Ecoracer definitely indicates the brand's intentions to " Tread New Paths" into the highly competitive 2-wheelers automotive tyre market.
The tyre has been launched in the size 120/80-18 which is the size predominantly found in Royal Enfield Motorcycles. The brand is expected to roll out more sizes in some time.
The launch of the Ecoracer strategically aims to cater to the intensely growing 2-wheeler automotive users with dynamic needs, predominantly comprising of the so called "millennials."
Some specific features of the Ecoracer that make its utilization a boon for the environment are:
Rubber compound with Silica - Unlike the usual tyres which are prepared with high content of NR and synthetic rubber & petroleum-based materials, The ECO friendly tyres are manufactured with high proportion of Silica. Silica reduces the friction between the road &tyre enabling smooth movement due to Low Rolling Resistance and thus enhances the performance.
Reduction in waste by Re-cycling - These tyre compounds are recyclable through process of de-vulcanisation which enables the recovery of materials from a used, worn out tyres.
Improved Tread Pattern - Tread is responsible to provide longevity to the tyre with Low Rolling Resistance. The better the tread pattern design longer the tyre run. ECO tyre has much improved tread with increased content of silica. This reduces the wear & tears on the tread & provides better durability.
Greater Fuel Efficiency - Rubber compound on Eco tyre reduces the friction & offer better traction. Low Rolling Resistance on Eco friendly tyres reduces the load on the engine & increases fuel efficiency.
Low Rolling Resistance - With the introduction of Silica & blend of rubbers will provide LRR thus less fuel consumption and higher efficiency.
The Ecoracer is not only a environment friendly tyre but also enhances the performance of your 2 wheeler by minimizing fuel consumption and hence increasing the fuel economy on offer. The Eco tyre also utilizes a unique compound with cutting edge technology in tread design to strike a balance between fuel efficiency, safety & durability.
RALSONS is one of India’-'s largest producer & exporter of tyres and tubes and has a 50% market share of the bicycle tyre market. With an annual turnover growing steadily from 7240 crore in 2014-15 to close to 900 crore in 2019, the company is drawing up major plans to capture the 2 billion dollar two wheeler tyre industry.
Announcing the launch of the Ecoracer at the Auto Expo 2020, Mr Sanjeev Pahwa, Chairman and Managing Director of Ralson (India) Ltd. said,
"Ralco has achieved 5% share of two-wheeler tyre market largely on dealer push and now wants to create a preference for itself among the end consumers and dominate the consideration set of the end consumers. With the launch of our innovative and ecofriendly Ecoracer tyre, we wish to make a compelling product offering and consolidate our market share in this industry which is saturated with brands.
via press release
About RALSONS India Limited: Established in 1974, Ralson India Ltd. began its modest journey in Ludhiana, manufacturing bicycle tyres and tubes. With time, Ralson advanced into becoming one of Indi's leading players in the bicycle tyre industry, as well as expanded into the manufacturing of automobile tyre. Today, Ralson is one of the top 5 industry leaders globally and has become the largest producer and exporter of bicycle tubes and tyres in the country. A relatively new entrant into the two-wheeler tyre segment, Ralson has already carved a 5% market share and is in the process of setting up of its third manufacturing unit for its radial tyre production at Madhya Pradesh at a whopping cost of Rs 1788.50 crore.
