Leading tyre manufacturer Nokian Tyres' best winter performance tyres have been praised by drivers for generations. However, it is not just for the performance that Nokian Tyres have been recognized worldwide- Nokian Tyres have been known for their efforts to help protect the environment and our world as a whole.
The company has new plans to protect our environment. Nokian Tyre is planning to introduce a concept tyre using only renewable and recycled materials by the year 2025.
Nokian Tyres invented the world’s first winter tyre in 1934. The first winter tyre was created with the ambition to provide safer and durable tyres. Since then, Nokian tyres have ensured safe journeys no matter what the conditions are.
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“We develop our winter tyres with decades of knowledge of winter conditions. Each new generation builds on the previous, as we are continuously learning and developing new ways to safely adapt to the changing world around us,” says Anu Moisio, Brand Manager for Nokian Tyres.
However, now Nokian wants to ensure the wellbeing and safety of the planet as well.
“We want the drivers who choose Nokian Tyres products to know that not only can they safeguard their families’ journeys with their tyre choice, but that their decision will also respect the world we all live in,” Moisio says.
For generations, Nokian Tyre has been designing tyres that can be constructed with eco-friendly materials and bio-based materials such as canola oil. The tyre maker has been also utilizing recyclable materials to manufacture tyres.
Nokian tyres is focusing on creating environmentally friendly tyres and with this focus, they are now planning to introduce a concept tyre that is made from renewable and recyclable materials by the year 2025.
“We have been an industry pioneer for almost 90 years. That is a lifetime of innovation, and many of those innovations still benefit drivers today. We believe that by designing this concept tyre we will start a new foundation for future innovations for a better tomorrow,” says Olli Seppälä, Nokian Tyres’ Head of R&D.
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