Leading global tyre manufacturer, Nexen Tyre has announced the launch of a campaign- 'Purple Live Digital' which is a live stream that connects Manchester City FC with the popular content creators of sports. The campaign turned out to be a great success when it was initially launched in Korea. The campaign has been internationally proclaimed and has global recognition and now Nexen Tyre has launched it in the United Arab Emirates and Thailand.
As a matter of fact, Nexen Tyre is the official partner of Man City which is why the compan's well acclaimed campaign- 'Purple Live, Digital' has been considered to be launched in UAE and Thailand. It must be mentioned that the company has established the campaign with great efforts. Further, under this campaign, they have set up a new online communication platform to engage more closely with customers and Man City fans.
“We are excited to connect with football fans in the UAE through our ‘Purple Live, Digital’ event and look forward to engaging more with them through further online and offline events to come,” said Brian Han, Chief Marketing Officer of Nexen Tyre.
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Nexen Tyre and YouTube sports content creator With Khaled, who has over 1.3 million subscribers, will host the first 'Purple Live, Digital' watch-along on his YouTube channel on Sunday, November 8 at 8:30 PM (GST) for the Manchester City vs Liverpool game. During the event, fans will also get the chance to win Man City merchandise.
Meanwhile, Nexen Tyre will launch a pre-game online competition to promote 'Purple Live, Digital'. To enter, fans should write humorous comments on Man City player pictures that will be posted.
For more information, please visit: https://www.facebook.com/nexentireme
About Nexen Tyre
Nexen Tyre, established in 1942, is a global tyre manufacturer headquartered in South Korea. Nexen Tyre, one of the world's fastest-growing tyre manufacturers, currently interacts with approximately 150 countries around the world and owns four manufacturing plants - two in Korea (Yangsan and Changnyeong) and one in Qingdao, China. Another plant in Zatec, te Czech Republic has also begun operation in 2019. Nexen Tyre produces tires for passenger cars, SUVs, and light trucks with advanced technology and excellence in design. Nexen Tyre supplies OE tyres to global car makers in various countries around the world. In 2014, the company achieved a grand slam of the world's top 4 design awards for the first time amongst the various tire makers in the world.
For more information, please visit https://www.nexentire.com/international/
