Nexen Tire America, Inc., a global leader in high-performance, passenger, SUV/light truck, and winter tyre technologies, announced today a three-year deal to be the Anaheim Ducks' and Honda Center's exclusive tyre. Nexen Tire has been granted category exclusivity, giving them the only tyre company to work with the Anaheim Ducks and Honda Center. More than 1.3 million Ducks fans across Southern California will see a variety of Nexen Tire branding for each of the team's regular-season and playoff home games, in addition to millions of television viewers in every major North American market.
In 2007, the Anaheim Ducks won their first Stanley Cup championship, making them the first team from California to win the sport's top prize. The Ducks have advanced to the Conference Finals five times (in 2003, 2006, 2007, 2015, and 2017) and twice to the Stanley Cup Final (2003 & 2007). Trevor Zegras (ninth overall in 2019), Brayden Tracey (29th overall in 2019), Jamie Drysdale (sixth overall in 2020), Jacob Perreault (27th overall in 2020), and Mason McTavish (ninth overall in 2020) are among the Ducks' five first-round picks from the last three NHL Drafts (third overall in 2021). The Western Conference has the most first-round picks with five.
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"Nexen Tire is extremely excited to be a part of a championship NHL franchise like the Anaheim Ducks and their premier arena, the Honda Center,” said Brian YoonSeok Han, CEO of Nexen Tire America, Inc. "This partnership will help to elevate the Nexen Tire brand among more than a million NHL fans across Southern California, and when these fans enter the Honda Center arena during a Ducks game or other premier events, they’ll know Nexen Tire has their back."
Every season more than 1.4-million Ducks social-media followers can watch the Nexen Tyre High-Performance Play of the Week via social media. Sponsored by Nexen Tire, the High-Performance Play of the Week recaps the Ducks’ best plays of the week.
"We are thrilled to partner with an innovative and customer-centric company like Nexen Tire," said Aaron Teats, President of Business Operations of the Anaheim Ducks. “We look forward to creating a synergy between our brands across the Southern California market that drives awareness to Nexen Tire’s world-class products in front of our passionate fans at Honda Center."
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Nexen Tire Global's sports marketing partnership portfolio continues to expand at a rapid rate, thanks to numerous significant existing collaborations with massive sports giants such as Manchester City, U.S. Formula DRIFT, AC Milan, and BK Mladá.
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