New Identity, New Vision, New Purpose for Apollo Tyres Ltd

Apollo Tyres Ltd today unveiled its new corporate identity and vision 'Driving Progress, Together' setting the path for the next five years. as the parent company for both the Apollo and Vredestein Tyres product brands, is dedicated to bringing a worldwide community together and cultivating a diverse and inclusive culture that drives innovation to propel its business and society ahead.

Apollo tyres ltd.'s purpose and vision, 'Enabling Excellence,' is based on the notion that excellence should be universally accessible, and the company's role is to link people throughout the world to the tyres, tools, and support they require to reach their full potential.

Commenting on the need for the new identity, Neeraj Kanwar, Vice Chairman & MD, Apollo Tyres Ltd said "Our industry is going through a sea change, and with the increasing rate of transformation in key areas of our business, it is time for us to embrace that change. Our ambition is brought to life in our new identity. A company which has been built on strong foundations relies on the creativity and energy within the organisation to forge ahead."

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The corporation has created a new purpose and goal for the entire organisation with this corporate brand that everyone can relate with. The current Apollo Tyres logo will be retained as the product brand's identification, preserving the brand equity that has been built up over many years. The innovative new identity for the Vredestein Tyres brand, which builds on its European background, was revealed last year and will be maintained.

Digitalisation, Technology & Innovation, People, Brand, and Sustainability are the five important pillars for realising the company's 5-year vision. This is a crucial focus area for the corporation as it continues to grow, with the worldwide epidemic hastening the speed of digitalisation and various changes in the industry, like electrification and autonomous driving. In addition, the increased focus on EVs, autonomous driving, VR and the use of AI to improve safety and sustainability, will make Technology a key pillar for Apollo Tyres Ltd. Multi-cultural and diverse teams have better business outcomes and are more likely to be innovative and agile, and hence People become one of the key pillars for the company.

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As the company aspires to strengthen its two product brands – Apollo Tyres and Vredestein Tyres – brand will continue to be a key focus area. With the objective of becoming carbon neutral in the future, sustainability is crucial to corporate performance, with key goals include increasing the use of renewable materials and reducing waste.

Jones Knowles Ritchie, a design-led creative agency based in London, produced the new corporate brand.

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