The name MOMO might not ring bells in the minds of many Indians, however, little do people know that this Italian company, founded in 1964, is selling some of the sickest after-market and motor racing products in India right now.
The history of the company dates back to the 1960s when race car driver Gianpiero Moretti commissioned a local craftsman to produce superior grip steering wheels. These steering wheels were so good that they eventually won John Surtees the Formula One world title in 1964. It was after this feat that Gianpiero Moretti decided to convert his passion into a manufacturing reality -- and MOMO (Moretti Monza) was born.
The Italian brand, now headquartered in Milan since 2005, has been officially on sale in India for the past few years, all thanks to Sai Mag Wheels. In fact, their flagship showroom called Chakra Wheels is located right here in Delhi at Moti Nagar and gives you a first-hand experience of what the brand is all about.
The first thing you notice when you enter Chakra is the dedicated corner for MOMO products in the store which is labeled as the "MOMO performance zone."
Quality, design and craftsmanship greet you as soon as you enter the zone, with a sea of high-quality alloys and aftermarket equipment occupying everything from the zone's walls to the floor.
The zone is essentially a reflection of what the company is focusing on right now. The brand has now shifted focus to light alloy road wheels, but still carries the business of developing innovative racing products and driver merchandise, represented through the dedicated yet titchy corner in the zone for racing boots, gloves, steering wheels, floor mats, seat covers, pedal covers, shoulder pads and even one or two racing suits!
In addition, the company also manufactures tyres which are available at Chakra and can also be ordered online through their e-commerce website -- saimagwheels.com. All MOMO products are listed on the website and a customer can easily scan through them and purchase products according to their car model and preferences. The website also provides a list of all Momo partners and official stores/dealers all over India where people can go and purchase their wheels/merchandise if they wish to take the offline route.
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The company definitely pitches itself as a luxury aftermarket brand meaning that their products can often be more costly in comparison to the local Chinese ones. Is it more expensive? Yes. Is it worth it? Definitely. You see even though the prices are high, the product quality, safety standards, performance and customer service definitely make it worth it.
MOMO's current brand value can hands down be attributed to the quality and the design of its products. The company's products are regularly used globally by professional motorsport athletes and teams. Recently, the company was also chosen to be the exclusive supplier of steering wheels for the GP2 Championships in Europe and Asia.
MOMO has also developed a new generation of steering wheels for NASCAR, which are currently used by many top teams and drivers in the United States. They were also the first company to create and produce the collapsible hub for aftermarket steering wheels.
The brand has always tried to push itself to incorporate ambitious technological goals and constantly vies to improve the quality, safety and design of its products.
MOMO's quest for authentic pathfinding in product innovation and marketing still continues today and is precisely what will continue to differentiate the company from the rest.
