Michelin Partners With Caffeine&Machine For Its First EV Weekend

On September 25-26, 2021, Caffeine&Machine, the UK's best venue for those who enjoy moving things, will host its first-ever dedicated electric vehicle EV weekend in collaboration with Michelin. Despite the event's concentration on electric vehicles, anyone who wants to learn more about the next generation of automotive innovation is welcome to attend, regardless of what they drive. Tickets are already on sale, and due to the diverse mix of electric vehicles planned to participate, demand is expected to be high.

The new Hyundai Ioniq 5, Polestar 2 and Porsche Taycan Cross Turismo will be among the latest EVs on display, but because this is a C&M event, it seemed only fitting to bring along some of the most desirable and eclectic electrified resto-mods, such as the Electric Classic Cars Defender and Porsche 964 Widebody Reimagined by Everrati. The VW XL1, which was created with a special energy-saving Michelin tyre to reach its record fuel consumption stats, and the 50-year-old VW Beetle, which was recently featured on ‘Guy Martin: The World's Fastest Electric Car?' are two notable inclusions.

Also See:Michelin Has Marketed Its First Range Of Electric Bus Tyres

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Michelin for its part will present a range of EV-specific and high-efficiency tyres at the event, including the new Pilot Sport EV, which is the result of the company's seven-year partnership with Formula E as a founding partner and competition tyre supplier. The renowned tyre manufacturer will also have a tyre-check machine on hand, where attendees can get their tyre pressures checked, receive expert tyre advice, and receive a special discount voucher for new Michelin tyres.

Michelin assisted Caffeine&Machine in accomplishing a long-held goal of adding colour to the side of C&M HQ as part of its official brand agreement with the world-famous automotive attraction. Jake Yorath, a motorsport artist and creative, conceived the mural, which was painted on the wall by Jim Kerr of Seven9Signs. It includes a Citroen DS, a Fiat Panda, and a McLaren F1 that were chosen by C&M's founders.

Also See: Michelin Once Again Owns 20 Percent Of The Shares In Enviro Systems

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