Maxxis Tyres Focuses On Expansion of Units In India

Maxxis Tyres is an OEM tyre supplier to the two-wheeler manufacturers like Honda, Yamaha and Hero MotoCorp also few four-wheeler manufacturers such as  Maruti Suzuki, Mahindra, Tata and Jeep in India. 

Mr Bing Lin Wu, Head of Marketing, Maxxis Tyres India spoke about the future plans of the company and also the impact that COVID-19 had on the industry.

He said that "we have witnessed a spur in personal mobility with more and more people opting for two-wheeler, hence we foresee a steady movement for our business as well. Hopefully, the situation will improve by the end of this year or by early next year."

Mr Bing Lin Wu mentions about the sales strategy of the company considering the current situation, "The sales strategy will be to consider the commuter segment. Maxxis focuses on Tier II and Tier III markets. The aim of the company is to manufacture tyres which have durability and are safe to be used by the consumer.

Also See: Maxxis Bets Big On India, Aims To Enter Top 5 Global Tyre Maker List

Mr Bing Lin Wu, Head of Marketing, Maxxis Tyres India

He further added that the company is committed to consider the interests of each one of its stakeholders and is said to move in the direction based on the situations that unfolds in future The manufacturer mentioned that they have deep roots with the Indian market even before they had started operations and hence the focus of the company is to serve its customers in India.

Maxxis tyres started great in 2020 since they established dual partnership with Yamaha. The company had announced an association for a unique retail partnership. Maxxis Tyres stated that their products will be made available for sale at Yamaha dealerships.

Further, Mr. Bing Lin Wu mentions "We entered into a similar kind of retail partnership with HMSI, in early last year. We are open to such strategic retail alliances in the future." 

The manufacturer also claims that they are one of fastest growing tyre manufacturing companies in India. The long -term plan of the company is to achieve 15 percent market share by the year 2026 and set up 5 manufacturing units.

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