Kumho Tyre's 2019 sponsorship contract with Europa League contender Bayer 04 Leverkusen has been renewed, ensuring that the company remains the club's sole tyre and sleeve partner in the DFB-Pokal, the German Football Association's cup competition.
Kumho will gain advertising space inside the Club's home ground, BayArena, as an official premium partner, including being featured on the 3D logo cam carpeting by the goals and having a significant presence on the LED boards. A so-called 'Powerpack' allows both advertising panels to be deployed at the same time, giving the impression of one continuous large-scale advertising space on the TV screen.
The digital substitution and extra-time boards, as well as the back walls of the media room, the mixed zone, the area behind the substitutes' bench, and both club publications – ‘Werks11' and ‘Matchday Flyer' – will all feature Kumho Tyre branding. Kumho will also get premium hospitality packages and considerable worldwide participation in the Club's media operations, with Kumho tyres on the team bus.
In addition to the premium partnership, Kumho Tyre will continue to be the Club's exclusive sleeve partner in the DFB-Pokal, with its emblem visible on the left sleeve of the team's shirts for the first time this season at the match against Locomotive Leipzig on Saturday, August 7.
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Namhwa Cho, President of Kumho Tire Europe GmbH, explained the rationale behind the renewal of partnership: “Thanks to the sponsorship with Bayer 04 Leverkusen, the brand awareness of Kumho Tyre has increased significantly in the past two years, which is why we’ve decided to extend the partnership. Bayer 04 Leverkusen is the perfect partner for us, as the club stands for reliability, ambition and international prestige – key criteria in our sports partnerships. We are also an official partner of Tottenham Hotspur in the English Premier League and are very happy still to be sponsoring another top European football club.”
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“Kumho Tyre is a successful company that thinks and acts globally, so is a strong partner that fits perfectly with our club and its aspirations. We recognize that Kumho management’s enthusiasm for the partnership continues to grow, which is the perfect basis for further co-operation,” said Fernando Carro, CEO of Bayer 04 Leverkusen.
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