JK Tyre & Industries Ltd., a significant player in the Indian tyre business and the country's pioneer of radial tyre technology, has released a high-impact TVC promoting its latest creation, the "Smart Tyre — Tyre With a Brain."
In accordance with the movement in customer preference towards connectivity and smart gadgets, the TVC campaign strives to position JK Tyre as a modern age tech-driven brand that understands the pulse of its customers. The new TVC also highlights JK SMART TYRE's cutting-edge innovation and innovative features that will define the future of transportation.
The new television commercial, which stars India's first Formula One racer and motorsports hero Narain Karthikeyan, develops an exciting connection with Narain's ambition to explore the unknown, equipped with all the information on tyre health supplied by JK SMART TYRE.
The commercial features Narain Karthikeyan as an enthusiast who trusts JK Tyre's future of mobility, SMART TYRE, to be a part of his daily travel, allowing him to experience the ever-changing road conditions.
Want to get "Wheel balancing" performed on your vehicle?CLICK HERE
Also See: Hankook Updates Sustainable Natural Rubber Policy
Talking about the commercial, Mr. Srinivasu Allaphan, Director - Sales & Marketing, JK Tyre & Industries Ltd. said, "Our new TVC aligns with JK Tyre's philosophy of driving innovation and excellence in the tyre industry. We have had a long-standing relationship with Narain Karthikeyan and the new TVC intersperse his spirit of excellence, performance, and endurance. Through this new TVC, we have highlighted the importance and benefits of our SMART TYRE and how it provides innovation exemplified for total control, utmost safety, and delivers excellent performance. With this, we hope to build a strong brand connect and strengthen our position in the category."
Andreas Bruns directed the commercial, which included CGI assistance from UPP Prague. The TV commercial is presently airing across a variety of platforms, including television and social media.
CLICK HEREto find a TyrePlex Dealer near you!
Also See:Hankook Announces Contract Extension With UEFA For Another 3 Years
SMART TYRE is equipped with smart sensors and cutting-edge technology, allowing for connectivity via a smartphone app. On your linked smartphone, JK Tyre's own solution gives real-time updates on the health of your tyres (pressure and temperature). The one-of-a-kind technology-based equipment is designed to monitor and maintain tyres intelligently, giving you complete control over any travel. SMART TYRES are available for premium car models and may be purchased through JK Tyre showrooms.
Do you like to get insights into such stories? Join our TyrePlex Facebook page to be the first one to get notified of such news of the tyre Industry.
