Tyre maker Hankook once again goes among the music video producers for the second consecutive time to produce the “Symphony of Speed 2021”.
The background to this year's soundtrack is the company's participation in the ADAC Total 24h Race, which takes place from June 3 to 6, 2021 at the German Nürburgring Race Track, including the breathtaking northerly section known as the "Green Hell," following an extremely popular music video debut edition last year (Hankook Symphony of Silence 2020). The sound of a Lamborghini Huracán GT3 EVO, which will debut at this year's race for the newly created Hankook FFF Racing team in company livery, inspired the 2021 tune.
The Symphony of Speed was produced by premium tyre manufacturer Hankook in collaboration with the legendary FFF Racing Team by ACM. Both companies have teamed up to compete in this year's ADAC Total 24h event, bringing a Lamborghini Huracán GT3 EVO to the start line. Through images of the vehicle on the race circuit, the amazing music video tries to highlight the sound of racing and express the emotion of driving and excitement for motorsport.
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Hankook develops a solution to communicate the sound experience with motorsport fans and interested parties despite the distance currently imposed by the pandemic by producing a symphony from the sounds of the engine start, acceleration, and gearshifts, tailored by sound engineers.
“By introducing our second symphony project, this time ahead of a famous racing event, we aim to send a little piece of hope and recovery”, explains Sooil Lee, President and CEO of Hankook Tire & Technology. “Even though the pandemic is still not yet defeated, some promising signs for an accelerating recovery are already visible on the horizon.”
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Unlike the company's first Symphony project in 2020, this year's video is about presenting the sound of speed and acceleration, as well as the promise of recovery linked with it, rather than the quiet at live events, which still surrounds athletic events to this day. The goal is to communicate the pleasure and emotion that comes with driving a free-running, strong race car with the brand's followers, as well as showcasing its aesthetic design, pure speed, driving feel, acceleration, and strength.
The premium tyre maker is building on the popularity of last year's first Symphony edition, the Symphony of Silence, with its 2021 Symphony of Speed. In the context of its long-term UEFA association, Hankook had written a newly arranged version of the official song of the UEFA Europa League in collaboration with internationally known musician David Garrett. Hankook broke the stillness in the stadium ahead of last year's Europa League Final match with a global reach of 20 million views, 55 million impressions, and 27 million users.
The "Hankook Symphony of Speed 2021" will be published on these company channels in the run-up to the 24h race:
youtube.com/Hankook under the following link: https://youtu.be/uEyXKA8rDLU
