This year, Hankook Tire, a global leading tyre business, once again enabled youngsters to attend the UEFA Europa League Final in Gdask, Poland, as part of its long-standing collaboration with UEFA and this year's UEFA Europa League Final. Both of the non-profit groups that were picked are involved in football-related activities for kids. Fair Play Program attempts to empower females and women in football in Poland, whereas Amp Futbol Polska aids children with amputations and physical disabilities who wish to play football.
The kids not only got to witness the final between Villareal CF and Manchester United F.C. live, but they also got special backpacks made from the original centre circle banner tarpaulin, which were stocked with goodies to enjoy after the game. Before the game, they were also able to take photos with Jerzy Dudek, the legendary Polish goalkeeper, as well as the original UEFA Europa League Trophy.
Following a lengthy wait, eager football fans have been welcomed back into stadiums, including the opportunity to witness the UEFA Europa League final live in Gdask under stringent hygiene conditions. Hankook is making young football fans' fantasies come true by presenting them with a one-of-a-kind experience at the much-anticipated event. As an official partner of the UEFA Europa League, the company often provides youngsters from all over Europe with the once-in-a-lifetime opportunity to play centre circle carrier before the round of 16, quarter and semi-finals, and then watch the matches live at the stadium.
Due to the pandemic, the majority of the UEFA Europa League 2020/21 matches had to be played behind closed doors. However, in order to provide a unique experience for the young fans, Hankook had backpacks constructed from the existing centre circle banner tarp and donated them to Amp Futbol Polska and Fair Play Program, They were filled with various gifts and a total of 60 tickets for the final too.
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Since the 2012/2013 season, Hankook has been one of the main sponsors of the UEFA Europa League, and is the competition's longest-standing partner. The UEFA Europa League is one of the most prestigious competitions in the world, with more than 60 million people watching the final live on television. In the years ahead, Hankook plans to continue its long-standing association with the UEFA Europa League, the world's largest club football competition. Throughout the season, the tyre manufacturer's sponsorship promotions include a variety of Europe-wide activations and initiatives.
"The passion and emotion involved in football connect us all together and reflects Hankook's motto "Driving Emotion", says Sooil Lee, President and CEO of Hankook Tire & Technology.
"Especially in these pandemic times, social commitment is more important than ever. Our partnership with the UEFA Europa League allows us to safely provide a unique sporting experience for children despite the current circumstances and restrictions." He added.
Beate Mierkowska from Fair Play Program explains: "It's a great day for the children. They've been so excited since the beginning when the news came in. Big thank you to Hankook and the UEFA Foundation for this amazing experience."
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Hankook has a unique idea for the UEFA Europa League Final last year. Hankook collaborated with legendary violinist David Garrett on a unique version of the UEFA Europa League's official anthem, the "Symphony of Silence." For a brief period, Hankook, David Garrett, and UEFA broke the silence in the stadium when they hit 27 million users. The music video also aims to bring fans closer together through the track's sentiment, as well as to demonstrate that despite our physical distance, we are more unified than ever. The music video was also reissued with images from the current season to commemorate the new season.
