The Goodyear Tyre & Rubber Company published its annual report on corporate responsibility results. Despite the current COVID-19 pandemic, the study summarises the Company's 2020 activities that show its continuing contribution to ethical and sustainable practices, products, and programmes.
“In 2020, Goodyear associates were more agile and resilient than ever before, delivering on immediate business needs and serving our customers, first responders and essential workers,” said Richard J. Kramer, chairman, chief executive officer and president. “Our actions continue to be guided by Goodyear Better Future, our corporate responsibility framework, that unites us in our commitment to safety, quality, integrity and responsibility.”
The 2020 study from Goodyear is structured around the Better Future framework's foundations of Sustainable Sourcing, Responsible Operations, Advanced Mobility, and Inspiring Culture. Among the report's highlights are:
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Sustainable Sourcing: In 2020, Goodyear introduced its fourth consumer tyre line that features soybean oil as a replacement for petroleum-derived oils. Soybean oil is a bio-based, renewable resource that helps keep a tyre’s rubber compound pliable in low temperatures, a key performance achievement in maintaining and enhancing grip in dry, wet and winter weather.
Responsible Operations: In 2020, Goodyear continued its efforts to reduce its environmental effects, reaching a 20% reduction in greenhouse gas pollution rate, a 19% reduction in energy intensity, and a 55% reduction in water intensity, all compared to a 2010 baseline.
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Advanced Mobility: In 2020, Goodyear continued its focus on improving fuel efficiency by achieving a 31% reduction in rolling resistance and an 8.2% reduction in tyre weight in its global consumer tyre portfolio from a 2005 baseline. In addition, Goodyear introduced bold technology goals, including for all Goodyear tyres to be data- and sensor-enabled intelligent tyres by 2027 and for the development of a 100% sustainable-material and maintenance-free tyre by 2030.
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Inspiring Culture: Associate membership of Goodyear's Employee Resources Groups (ERGs) increased in 2020. Including over 3,000 national affiliates and 32 global chapters, the seven ERGs currently have over 3,000 global members. Despite the pandemic, the ERGs hosted over 200 career learning and networking activities over the last two years.
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