The Goodyear Tyre & Rubber Company has announced plans to enhance its product development capabilities by purchasing the new VI-grade driving simulators, including a dynamic model, a first for tyre manufacturers.
Goodyear short listed two simulators for the purchase. A COMPACT Simulator that was recently delivered to the company’s innovation center in Luxembourg and a Dynamic Driving Simulator DiM250 (Driver-in-Motion) that will soon be installed in Akron, Ohio, in the coming months.

Chris Helsel, Goodyear’s senior vice president and chief technology officer, commented:
“This level of simulation sophistication will allow Goodyear to drive breakthroughs in future tyre creation, leading to an enhanced customer and driver experience. I’m proud to say that Goodyear is leading the industry with VI-grade and our simulation solutions, and we look forward to sharing that benefit with our customers.”
via press release
The recent automotive industry trend of using a virtual development cycle is also a great opportunity for tyre development and these new simulators will allow Goodyear to work more collaboratively with automobile manufacturers during the virtual development cycle regarding original equipment fitments.
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The main purpose of the driving simulators is to aid virtual development of the tyres and tuning dynamic performances of tyres by simulating a range of driving conditions.
Speaking about the decision taken by Goodyear, Guido Bairati, VP Global Sales and Marketing, VI-grade, said:
“We are delighted to report on the adoption of our driving simulators at Goodyear. Goodyear’s vision to purchase and work with us on a dedicated training program to ensure efficiency in operation of these simulators will give it a distinct competitive advantage.”
About Goodyear : Devoted to excellence, Goodyear is one of the largest tyre companies in the world. Since its inception in 1898, the company strives at manufacturing high-quality tyres for automobiles, race cars, SUVs. Goodyear tyres are also supplied to numerous tractor companies. With a 90year long life in India, the company has two manufacturing units in Ballabgarh and Aurangabad. Goodyear India has also introduced tubeless radial tyres for a smooth and efficient performance on-road and was granted the Super Brand status in 2010-11. Shop online or offline, and you will get tyres for your vehicle that will run as long as your vehicle runs on the streets.