Falken is conducting a commercial campaign called Falken Says Tanks in 14 European nations this winter. Customers who purchase a set of Falken winter or all-season tyres at participating specialist shops in Germany will receive a Shell prepaid card with a value of € 20 for refuelling and shopping, while customers in Austria will receive BP coupons with a value of € 20.
The Falken Says Tanks campaign will be launched across Europe with a variety of point-of-sale materials: participating retailers can promote the campaign in their stores with counter displays, posters, and flyers. Simultaneously, the campaign will be launched in a high-reach internet and TV environment, including on ProSiebenSat1 Media Group channels, as well as on YouTube and Google.
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Falken will also be giving away a winter adventure trip for two to Sápmi, Lapland, as a special reward among the German and Austrian competitors. With any luck, the victors will be able to travel to one of Europe's most northern places on the Polar Light Express.
To meet the local features of each market, the types of tyres, campaign times, special prices, and pre-paid card values may differ from country to country. The Benelux nations, Bulgaria, Finland, France, Greece, Italy, the Netherlands, Poland, Romania, Slovenia, and Spain are among the participating countries, in addition to Germany and Austria.
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"Our sales campaign is now in its tenth year and has been more successful each year. "The increasing numbers of Falken retailers and participating countries provide the proof that the promotion hasn’t just been a success for us, but that the participating retailers have also benefited from it," explains Markus Bögner, COO and President at Falken Tyre Europe GmbH, who is pleased with the start of the campaign. "Our tyres offer premium features at what is practically the best price/performance balance. This has been attested to time and again by numerous independent testing institutes."
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