Continental has announced that in the EMEA region that is in Europe, Middle East and Africa, the tyre maker will no longer use their two stickers which was previously applied on its new tyres. The goal of the manufacturer is to avoid approximately 110 metric tons of plastic waste per year. Currently, duly disposed waste of the tyre trade and workshops, as well as the backing foil removed at its tyre plants, would have a length of around 6.4km.
The information needed by the trade, such as the tyre brand, size, article number and other data, appears on the EU tyre label that is required by law in the European Union and some other countries. The second sticker, which is no longer in use, additionally bore the logo of the relevant Group brand, such as Continental, Uniroyal, Semperit or Barum.
"By dispensing these stickers we are taking an important step towards our corporate goal of sustainability and helping to reduce and substitute the fossil-based content of our worldwide production operations,” says Claus Petschick who heads up the Sustainability department at Continental, explaining the relevance of this change.
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"We are in the process of converting our entire production chain to sustainable materials. Avoiding waste, and plastic waste in particular, is the best step we can take along this road because it also helps to conserve our natural resources.” Petschick added.
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Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation.
Continental AG, commonly known as Continental or colloquially as Conti, a German multinational automotive parts manufacturing company specializing in brake systems, interior electronics, automotive safety, powertrain and chassis components, tachographs, tyres and other parts for the automotive and transportation industries. It is headquartered in Hanover, Lower Saxony. Continental is the world's fourth-largest tyre manufacturer
