Leading Indian tyre manufacturer - CEAT Ltd launched a range of coloured Zoom RAD tubeless tyres to celebrate the occasion of Holi. The limited-edition tyres will be available in three different colour options, each with a different sidewall colour - Blue, Orange and Blue and Orange. The radial tyres will be compatible with and available for sports bikes such as the Yamaha FZ, the Yamaha Fazer, and the Suzuki Gixxer and Suzuki Intruder.
The limited-edition CEAT Zoom RAD tubeless tyres with their coloured sidewalls will offer something new and exciting to the owners of the bikes. It is exclusively designed with wide shoulder grooves and a high rubber content, giving bikers an outstanding cornering ability, good grip and a smooth, stable ride. Furthermore, the company also said that the tyre boasts of a robust and long tread life as well. The colourful new tyres will be exclusively available in all CEAT Shoppes across India. To get the full list of CEAT shoppes go to www.ceat.com.
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Mr Amit Tolani, Chief Marketing Officer, CEAT Ltd commented on the launch saying, "We drew inspiration from Holi - a festival of colours to launch the limited edition tyres. With our messaging 'Express Yourself', consumers get a chance to represent themselves with colours. Our vision is to make mobility safer and smarter with each day and CEAT's Zoom RAD tyres are designed keeping in mind the customer preferences of excellent control, stability and a trouble-free ride."
About Ceat Ltd: Cavi Electrici e Affini Torino, commonly known as CEAT, is a flagship subsidiary of the RPG Group. The company was born 1924 in Turin, Italy and as of date, is one of India's leading tyre manufacturers with a global footprint. The tyre giant produces over 165 million tyres a year and has a massive product portfolio encompassing tyres for passenger cars, two-wheelers, trucks and buses, light commercial vehicles and many more. The current capacity of CEAT tyres' plants is over 800 tonnes per day.
