Global Tyre manufacturer, CEAT, has confirmed their association with Jamshedpur FC and mentioned that they will be the official tyre partner for the Indian Super League 2020-21. The association is CEAT’s first partnership with an Indian football team. The leading global tyre manufacturer, CEAT has also confirmed their association with Torino Football Club in Italy, Indian Premier League (IPL) and Ultimate Table Tennis.
Amit Tolani, CMO – CEAT Limited says about their association with Jamshedpur FC. “Jamshedpur FC with its strong following and an ever-growing fan-base, provides CEAT an opportunity to have a greater visibility for its brand across the country. This association with one of the growing football leagues; ISL allows us to engage with the large fan following of this growing sport, especially with the youth of India.”
“CEAT is one of the top brands of India who have been associated with various top global sports brands like Torino FC in Italy and the IPL. We are happy to welcome them to the world of Indian Football and look forward to a long and fruitful partnership with them,” Mukul Choudhari, CEO, Jamshedpur FC, stated.
Also In a recent news :CEAT has been the official strategic time out partner of the IPL since 2015 and has now partnered with BCCI to grow the women’s game. The Women’s T20 Challenge, although at nascent stage, has already garnered impressive traction and viewership among the masses. This unique association will further strengthen CEAT’s brand presence and visibility.
Also See: CEAT Is The Strategic Timeout Partner For Jio WT20 Challenge
About CEAT:
CEAT, the flagship company of RPG Enterprises, was established in 1958. Today, the tyre manufacturing company has a strong presence in the country as well as across global markets. The company produces over 15 million tyres a year, offers the widest range of tyres to all segments, and manufactures world-class radials for heavy-duty trucks and buses, light commercial vehicles, earthmovers, forklifts, tractors, trailers, cars, motorcycles and scooters as well as auto-rickshaws.
