CEAT And ReadyAssist Starts Roadside Assistance Venture

India's leading tyre manufacturer CEAT Tyres has created a partnership with ReadyAssist which includes Road Side Assistance (RSA) program. Under this partnership, roadside services are provided to their customers. According to CEAT, this is an addition to its prestigious business model and said to be an extension of CEAT's recently launched doorstep service.

The customers can now avail different kinds of services for their vehicle anytime and anywhere. The RSA program will start at just Rs 200 for puncture repairs at your doorstep. In addition to this, they provide free sanitation of touch points of the vehicle since they have considered the situation of the pandemic outbreak and most importantly the safety of their customers.

The service offered by CEAT will be available in Bengaluru and Hyderabad and the company also plans to expand across 20 cities in India within a time period of one month.

The services provided will be puncture repair, key unlock assistance, battery jumpstart, minor repairs, emergency fuel delivery and towing service. Customers can avail all these services by calling on a 24/7 hotline number 9740828080.

Also See: CEAT Launches All New Puncture Safe Tyres For Motorcycles

Commenting in the launch of this service, Mr. Arnab Banerjee, Chief Operating Officer, CEAT Tyres said, “Staying closer to our objective of making commute easy and safe for our customers, we have further enriched our business model. While, we have always ensured that our customers get utmost care when they come to us, with Roadside Assistance program, we can now go to our customers to provide them range of our services, wherever and whenever they are needed.

"We are thrilled to have partnered with ReadyAssist in our endeavour to provide world-class road side assistance for cars and bikes. I am confident that the union of two customer focused brands, will result in top notch on the spot services, reduced turnaround time and amplified customer satisfaction".  

It is based out of Bengaluru, ReadyAssist is a 24/7 roadside service assistance provider that offers services across various other cities such as Mumbai, Mysore, Gurugram and Hyderabad. 

About CEAT Ltd:  

CEAT, the flagship company of RPG Enterprises, was established in 1958. Today, CEAT is one of India’s leading tyre manufacturers and has a strong presence in global markets. CEAT produces over 15 million tyres a year and offers the widest range of tyres to all segments and manufactures world-class radials for heavy-duty trucks and buses, light commercial vehicles, earthmovers, forklifts, tractors, trailers, cars, motorcycles and scooters as well as auto-rickshaws. 

About RPG Enterprises:

RPG Enterprises, established in 1979, is one of India’s fastest-growing business groups with a turnover of US$ 4 Billion. The group has diverse business interests in the areas of Infrastructure, Tyres, Pharma, IT and Specialty as well as in emerging innovation led technology businesses. 

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