Bridgestone Launches Commercial 'V-Steel Mix M721' Tyre

Leading tyre manufacturer Bridgestone India launched a new tyre named V-Steel Mix M721, for the commercial vehicle segment. Bridgestone admitted that their main aim is to establish a strong presence in the drive axle tyre sector.

The manufacturer stated that the V-Steel Mix M721 is meant for performing extremely well on general cargo and long haul vehicles. The company stated that with the fitment of these tyres, the performance that the vehicle gets is supreme. The new product will provide decent fuel economy figures and cut-chip resistance, Bridgestone India added.

“Our global mission is Serving Society with Superior Quality, and our constant endeavour is to provide world-class products and solutions to our customers. The commercial vehicle segment is focussed on optimising the total cost of operations to achieve higher profitability. The V-STEEL Mix M721 is targeted towards the General Cargo Segment, which is the largest portion of the Commercial Vehicle Segment and delivers 15% EXTRA tyre mileage and subsequent reduction in Cost Per Kilometre for the fleet operators.” said Parag Satpute, Managing Director, Bridgestone India.

Also See:LafargeHolcim To Acquire Firestone Building Products

V-STEEL Mix M721

Bridgestone India, which is a subsidiary of Bridgestone Corporation also had announced a month ago that they are investing in a fleet management firm Fleeca India to help fleet owners make the best out of tyres. The fleet owners can now manage their fleet digitally and monitor the performance of the vehicle. It is recommended to equip with this technology to get the best out of V-Steel Mix M721.

Also See:Bridgestone Will Return To CES 2021 With 'Bridgestone World'

About Bridgestone:

Bridgestone India Automotive is a 100% subsidiary of Bridgestone Corporation, Japan with its head office in Chennai. It has the state of art plants, manufacturing Anti-Vibration product at Oragadam (Chennai) and Manesar (near Delhi).

Bridgestone India Automotive mission is "Serving Society with Superior Quality" with a strong emphasis on quality and customer service, the company has grown rapidly becoming one of the major suppliers to reputed car manufacturing companies in India. Backed by a strong R & D team, the company is at the forefront of new technologies providing end to end solutions. The Company is backed by the strong support of the technical center at Bridgestone, Japan.

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