Leading tyre manufacturer, Maxxis India, has announced their plans to attain 5 percent market share in Tamil Nadu by 2021. Maxxis India is keen to promote their range of high-quality tyres both for the scooter and motorcycle segment. The manufacturer plans to focus on their top level tyre dealer showrooms to promote their different range of products.
Maxxis Tyres says that the southern state- Tamil Nadu is one of the fastest-growing two-wheeler market for the brand in India so they will focus on this part of their business venture.
The company will also strengthen the current channel partners and dealer network. Since Maxxis tyres is all about customer oriented services, they will further present top-notch services which leap towards best performance and quality.
Commenting on the business plan, Bing-Lin Wu, marketing head, Maxxis India said, "The year 2020 marks 5 years of Maxxis in India. We are happy with the progress we've made so far. It is time for us to take the next leap and with the product quality and durability, we would like to focus on the premium end of the market.
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"Maxxis is most preferred by quality conscious customers and we plan to capture 5% of the tyre market in Tamil Nadu by 2021. To achieve this vision, we are aiming to add 200 premium dealerships under Maxxis portfolio in the region by next year," he added.
Maxxis Tyres says that some of their bestselling products in the Tamil Nadu region for the brand are: Maxxis 2.75-17, 2.75-18, 3.00-17, 3.00-18, 90/100-10, 140/70-17, 80/100-18. These products are said to have created a great impact for the brand Maxxis in this region.
About Maxxis Tyres:
Maxxis is a wholly owned subsidiary of Cheng Shin Rubber Ind. Co. Ltd., the largest two-wheeler tyre manufacturer and the ninth largest tyre company in the world. The company has its presence in 6 continents with 21 manufacturing plants and 5 R&D Centres worldwide, serving customers across 180 countries.
The sub-company of Maxxis Group, Maxxis India (Maxxis Rubber India Private Limited) started its own arm of business in India in 2015 and has built its first manufacturing facility in Sanand, Gujarat. The facility is spread across a massive 106 acres and has a capacity to produce around 20,000 tyres and 40,000 tubes per day. Maxxis currently serves as an OEM tyre supplier to Honda, Hero Moto Corp, Yamaha and Suzuki (Two-wheelers), Mahindra, Maruti Suzuki, Tata and Jeep in India. Maxxis Rubber India has been selected as the original equipment tyre supplier to India's number one selling model, Honda Activa, since 2015. Maxxis is fast expanding its partner network and have built over 2000 dealer network so far in India.
