Bridgestone and Cacomiaf Develops The Flagship Retail Brand 'First Stop'

Bridgestone is launching its flagship retail brand First Stop in Abidjan, Ivory Coast, in collaboration with its equivalent Cacomiaf in Sub-Saharan Africa. Bridgestone's decades of experience in the worldwide automotive and mobility business is consolidated through First Stop, an established tyre and vehicle service retail chain in Africa and the Middle East, while Cacomiaf is a pioneer in the field of tyres and automobile mechanics in the Ivory Coast market.

Bridgestone and Cacomiaf will introduce initiatives and solutions for the tyre industry's end users as part of the cooperation. Both sides will work together to give the best tools and solutions, including personalised services based on the demands of consumers, thanks to the Ivorian company's considerable experience of the Ivory Coast industry. Bridgestone will also contribute its strong engineering capabilities and decades of experience to the development of the best product for its customers.

Stefano Sanchini, Regional Managing Director, Bridgestone MEA said: “In line with our expansion plans, Bridgestone has partnered with Cacomiaf, who will support us in bringing our flagship retail brand, First Stop to the Ivory Coast market and establish a strong foothold in the region. We are confident that this new alliance will bring in great results. We look forward to working with a partner that fully understands the local market and the importance of bringing specialized auto service to the Ivorian driver.”

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He continued: “First Stop is a product that is well-established in the European and Middle East markets, and we have been collecting and analyzing the data to seamlessly enhance the customer experience with Bridgestone. It is this experience that we want to bring to Ivory Coast where we will cater to the needs of the end users in the country and bring our world-class customer care and car services, which we have perfected over time.”

Bridgestone is a leading brand in the Middle East and Africa, and its presence in Ivory Coast is one of the company's strategic pillars. Cacomiaf meets Bridgestone's criteria in terms of business development, growth objectives, shared values, and a commitment to local community development.

Farid Assaf, General Manager, Cacomiaf, noted: “Cacomiaf is honoured to bring Bridgestone to the Ivory Coast market and bring value to the customers with its unbeaten tyre and auto-care services. This collaboration support’s our goal in giving back to the community and contributing to its development through various investments in its local business. Our team brings deep knowledge and experience of this market and look to realise our long-term approach in the region in collaboration with Bridgestone.”

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More commercial cars are likely to be on the roads as African countries increase their investments in regional infrastructure, increasing demand for transportation products and services. Bridgestone intends to contribute to the growth of the region as the country continues to progress. The company plans to create a new branch office in Ivory Coast, with the goal of serving and supporting neighbouring countries by providing quicker access to technical and marketing services.

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