Bridgestone Acquires German Specialist Tyre Trade group

  • Bridgestone EMIA announced the acquisition of REIFF Reifen und Autotechnik GmbH.
  • The over 500-employee retail network is a leading service provider in the south of Germany.
  • Transaction includes 42 German retail stores and one retreading plant.

Bridgestone, the world's largest tyre and rubber company, has announced the acquisition of German specialist tyre trade group, REIFF Reifen und Autotechnik GmbH. Under the brand labels Reiff, Netto and ABS, REIFF Reifen und Autotechnik GmbH runs a leading network of 42 retail stores in the south of Germany, as well as a tyre retreading plant, all of which are part of the acquisition deal.

The trade group boasts of over 500 employees and has an excellent reputation as a professional and trustworthy partner to both businesses and everyday drivers. The acquisition, Bridgestone said, is a part of its three-pillared strategy to become a mobility solutions leader by focusing on premium tyres, trusted mobility solutions and customer-centric retail networks.

Also See: Bridgestone EMEIA Ramps-Up Production As Plants Return To Work

Daniel Giroud, Chief Sales Officer BSEMIA, commented: "At Bridgestone, our trade partners and customers are the focus of all activities. We look forward to welcoming REIFF Reifen und Autotechnik GmbH to our network. We share many values including relentless attention to superior customer service which we will continue to live by as our relationship develops. This deal will effectively support our existing trade partnership network and create new synergies, allowing us to be even more present in the market as well as closer to our customers."

Over the past few years, Bridgestone has continued to focus on retail experience with numerous acquisitions and joint ventures across France, Germany, Spain and the UK. Its retail network and partnerships now include names of leading European brands such as First Stop, Ayme, pitstop.de, PPG Pneuhage Partners Group and Speedy.

The company stated that the acquisition signing took place on the 1st of May, 2020, with the closing expected on 1 June, 2020, subject to the pending approval of the relevant authorities.

No financial details of the transaction will be disclosed, it said.

About Bridgestone in Europe, Russia, Middle East, India and Africa (EMIA): Bridgestone is present in 40 countries across EMEIA, employing more than 22,000 people. The firm boasts of 17 tyre plants in the region, a major R&D centre, and a proving ground. They're also the largest R&D spender in the industry, investing around 800 million every year across the globe.

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